When Every Dollar Counts, Wrong Pricing Is Existential.
Quoting from spreadsheets in a rising cost environment isn’t just slow, it’s a margin risk.
DFRNT’s dynamic freight pricing engine generates accurate quotes in seconds. Multi-modal. Automated. Built by operators with over 35 years of real transport pricing experience.
Instant Quoting
✔ Quotes in seconds, not hours. Multi-modal, multi-carrier, all surcharges calculated automatically. While your competitor is still building a spreadsheet, you’ve already sent the quote.
Automated Rate Card Updates
✔ Import carrier rate changes automatically. No manual spreadsheet updates. No outdated pricing. Always quoting current rates — because wrong rates cost you margin or customers.
Complex Pricing Structures
✔ Zone-based pricing, weight breaks, fuel surcharges, customer contracts, volume tiers. If you can describe your pricing logic, we can automate it. Every rule. Every exception. Handled.
Margin Management
✔ See actual margin before sending every quote. Set minimums by customer, lane or service level. Stay competitive without guessing what you’re actually making..
Dynamic Pricing Built for Real Transport Operations
Built by transport operators with 35+ years of experience who’ve quoted tens of thousands of shipments and know exactly where pricing complexity kills speed.
Stop Losing Margin to Manual Rate Management
Instant multi-modal quoting
Quote road, air, ocean and rail from one interface. Compare rates across carriers and modes instantly. All surcharges, accessorials and fees calculated automatically — no switching between systems.
Automated rate card management
Import carrier updates via EDI, API or file upload. Rate cards version-controlled with effective dates. Bulk updates across multiple customers or lanes instantly — no more days of manual spreadsheet work.
Complex pricing rules engine
Customer contracts, custom pricing rules, volume commitments, tiered pricing — all applied automatically. The unique agreements you’ve negotiated with each customer handled without simplified templates.
Real-time margin visibility
Cost vs sell price on every quote before it goes out. Alerts when quotes fall below margin thresholds. Protect profitability without slowing down your sales team.
Professional quote generation
Branded quotes with your logo and line-item breakdowns. Email directly or export to PDF. Because how a quote looks is part of how you win business.
Fuel surcharge & accessorial management
Automated fuel surcharge calculation based on DOE indexes or custom tables. Accessorial charges applied automatically by shipment characteristics. No more manual add-ons.
Customer-specific pricing
Contract rates, custom discounts, unique accessorial handling. Every customer’s deal handled automatically — exactly as you negotiated it.
Integrated with complete TMS ecosystem
Accepted quotes convert to bookings automatically — zero re-entry. Quoted rates flow directly to job costing and financial settlement. One system, complete flow, zero integration fees.
Quote road, air, ocean and rail from one interface. Compare rates across carriers and modes instantly. All surcharges, accessorials and fees calculated automatically — no switching between systems.
Import carrier updates via EDI, API or file upload. Rate cards version-controlled with effective dates. Bulk updates across multiple customers or lanes instantly — no more days of manual spreadsheet work.
Customer contracts, custom pricing rules, volume commitments, tiered pricing — all applied automatically. The unique agreements you’ve negotiated with each customer handled without simplified templates.
Cost vs sell price on every quote before it goes out. Alerts when quotes fall below margin thresholds. Protect profitability without slowing down your sales team.
Branded quotes with your logo and line-item breakdowns. Email directly or export to PDF. Because how a quote looks is part of how you win business.
Automated fuel surcharge calculation based on DOE indexes or custom tables. Accessorial charges applied automatically by shipment characteristics. No more manual add-ons.
Contract rates, custom discounts, unique accessorial handling. Every customer’s deal handled automatically — exactly as you negotiated it.
Accepted quotes convert to bookings automatically — zero re-entry. Quoted rates flow directly to job costing and financial settlement. One system, complete flow, zero integration fees.
Can it handle our complex pricing rules?Yes. Zone-based, weight breaks, dimensional, customer contracts, lane-specific, volume discounts — if you can describe it, we can automate it.
Click HereHow do carrier rate updates work?Import via EDI, API, Excel or CSV. Version-controlled with effective dates. Bulk updates apply across all affected customers instantly.
Click HereCan we set different pricing for different customers?Absolutely. Customer contracts, pricing exceptions, custom discounts, tiered pricing — all applied automatically. No forced templates.Click HereHow does margin visibility work?ou see cost vs sell on every quote before it goes out. Set minimum margin thresholds by customer, lane or service level. No more margin surprises.Click HereCan customers self-serve quotes?Yes. Customer portal integration lets approved customers quote 24/7 on their contracted rates. You control what they see.Click HereDoes it quote across all transport modes?Road, air, ocean and rail — from one interface. Each mode has appropriate rating logic. No switching between systems.Click HereWhat happens when a quote is accepted?Converts to a booking automatically. Quoted rates flow to job costing and financial settlement. One click, complete flow.
Click HereHow long does implementation take?Most customers are quoting within 2–4 weeks. We’ve implemented hundreds of pricing systems — we know how to get you live fast.Click HereWhat makes DFRNT dynamic pricing different?Built by people who’ve quoted freight for 35+ years — not developers guessing at workflows. Part of a complete TMS with zero integration fees. And unlike VC-backed pricing tools with 18 months of runway, we’ve been here since 1991.Click Here
Built for Everyone Who Touches Pricing
For Sales Teams
Quote faster than your competition. Accurate multi-modal quotes in seconds. See margins before sending. Convert more quotes by responding while customers are still interested — not hours later.
For Operations Teams
Stop being the pricing bottleneck. Sales quotes accurately without needing ops to calculate everything. Automated rate card updates mean no more manual spreadsheet work when carriers change rates. Focus on operations, not pricing admin.
For Leadership
Margin protection at scale. See which quotes convert, which don’t, and why. Minimum margins enforced automatically. Make strategic pricing decisions based on real data and sleep knowing your profitability isn’t relying on someone’s spreadsheet skills