Innovators
Meet The Team
CEO
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Dane Bonnici is the CEO of DFRNT and COO of Urgent Couriers, with 18 years in the courier industry. He's built his reputation on driving game-changing tech solutions, tailored by transport experts for transport companies. Dane's bold leadership drives operational excellence and empowers clients with innovative, efficiency-focused solutions, making DFRNT the trusted partner for scaling success.
CTO
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George, our CTO, is a seasoned software leader at Urgent Couriers and DFRNT. With over a decade of experience, he has driven transformative software advancements, boosting efficiency and customer satisfaction. His strategic vision and commitment to quality have shaped a dynamic, adaptable tech team, making George a cornerstone of our innovation and success.
Finance
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Emily, our Finance Manager is a Chartered Accountant in New Zealand and Australia, with over ten years of experience in finance. Starting at a Big Four firm in NZ, she's worked across various sectors, enhancing financial processes and collaborative planning. Emily enjoys family time, exploring cuisines, and has a particular fondness for bubble tea. Her financial acumen makes her a vital asset to Urgent Couriers.
Marketing
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Catherine, our Marketing Manager at Urgent Couriers and Head of Marketing at DFRNT, brings diverse experience since starting with us in 2003. With roles spanning from freight processing to business management, she rejoined in 2022 after working at BNZ and My Food Bag, enhancing our growth strategies with her broad insights. Catherine's passion for food and hospitality drives our brand's vibrant presence and engagement.
Implementation
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Real-world solutions
Founded by transport professionals with 35+ years of real-world logistics experience, our team didn't just identify problems with existing TMS solutions - we lived them. We built DFRNT because we knew the industry deserved better than cobbled-together systems and endless integrations. Our transport-first philosophy means every feature is designed by operators, for operators, delivering the complete ecosystem that transforms how logistics businesses operate.
Code Architects
Developer
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Technical Innovation
Elite software architects who've engineered DFRNT's interconnected applications that make our complete TMS ecosystem possible. Our development team pioneered breakthrough innovations like multi-agent assignment for lost freight recovery, real-time flight tracking automation, and dynamic pricing engines that adapt to operational realities. Every technical decision is driven by transport industry requirements, not generic software principles.
Expert Board of Coaches
Founder & Director
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Steve Bonnici brings 35+ years of logistics expertise, driving innovation at Urgent Couriers through people-first leadership and a culture of collaboration. As the founder of Exsalerate.com, a cloud-based CRM, he continues to transform sales growth. A respected industry speaker, Steve shares insights on logistics, cloud computing, and CRM.
Advisory Board
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Janette brings years of high-level legal expertise, combining sharp commercial insight with a proven ability to navigate complex challenges. Her seamless collaboration with client teams makes her an invaluable asset to our board, delivering strategic solutions and building lasting, impactful relationships.
Advisory Board
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Ryan, an entrepreneur since his early 20s, has coached hundreds of business leaders at The Breakthrough Co. He believes success hinges on mastering the skills of learning and leadership. Now, he's driving our transformation from a NZ logistics company to a global tech disruptor.
Advisory Board
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Greg comes from an executive leadership background of over 25 years spanning engineering, construction, aviation and transport. Greg has valuable experience in large-scale operations with overarching responsibility for delivering revenue and EBIT as well as regulatory and operational requirements.
Advisory Board
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Sandy is a seasoned executive known for strategic vision, independent thought, and values-driven leadership. With a track record of integrity and effective governance, Sandy excels in strategic planning and well-executed decisions in agile environments, making a positive impact on people, business growth, and sustainability.
50+ Years Of Combined Transport Expertize
Industry veterans and logistics consultants who guide DFRNT's strategic direction. This advisory board includes successful courier company owners, 3PL executives, and freight brokerage leaders who provide invaluable insights from real-world transport operations. Their combined decades of experience ensure DFRNT's development roadmap addresses genuine industry challenges while maintaining our transport-first philosophy that sets us apart from tech-only competitors.
Why Transport Experience Matters
Real-World Problem Solving
Features built from actual operational challenges, not theoretical requirements
Industry-Specific Workflows
Built-in processes that match how transport companies actually operate
Continuous Innovation
Platform evolution guided by ongoing industry experience and client feedback